Tres Logos by Robert Klanten

Tres Logos


Tres.Logos.pdf
ISBN: 9783899552676 | 304 pages | 16 Mb

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Tres Logos Robert Klanten
Publisher: Prestel Publishing


Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand’s identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the

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